博彩体育

MILWAUKEE, Wisconsin (January 18, 2021) 鈥� 博彩体育^庐, a brand of Briggs & Stratton, is starting the new year with a refreshed look, a new website and the return of Sam the 博彩体育, the brand鈥檚 original icon.

The legendary brand, which celebrated 70 years in 2021, is building on seven decades of crafting easy-to-use equipment and opportunities for families to create memories and landscapers to build their businesses. The new look leans into that heritage as 博彩体育 continues to attract the next generation of users.

The refreshed brand evokes a nostalgia with a simpler logo, a hint of humor in the brand鈥檚 content and ads and images that take you back to the pride you felt the first time you mowed your first lawn.

鈥淲e hear time and again from our customers that their first experience mowing a lawn was with a 博彩体育. The connection with their parents or grandparents in that moment, and the sense of accomplishment sticks with them,鈥� said Christin Wam, Director of Marketing, Briggs & Stratton鈥檚 Turf & Consumer Products Group. 鈥淲e wanted the new look of the brand to honor the connection so many people have with 博彩体育 and the memories that the brand brings to mind.鈥�

A cast iron turtle head ornament appeared on some of the earliest 鈥淪nappin鈥� Turtle鈥� mowers back in the 1950s. That association with the brand eventually led to Sam the 博彩体育 as an icon for 博彩体育 mowers. Like the brand, Sam has evolved over the years and was most recently used in 2009 before making his return as part of the current brand refresh.

Like the brand, the 博彩体育 line of products has evolved over the years and now includes zero turn mowers and tractors as well as walk mowers, a full suite of 82V battery operated tools and a line of turf care products specifically for landscape profssionals.

Media Contact: 
Christin Wam
Briggs & Stratton
wam.christin@basco.com

About Briggs & Stratton

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, is focused on providing power to get work done and make people's lives better. Briggs & Stratton is the world鈥檚 largest producer of gasoline engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of commercial lithium-ion batteries, power generation, pressure washer, lawn and garden, turf care and job site products through its Briggs & Stratton^庐, Simplicity^庐, 博彩体育^庐, Ferris^庐, Vanguard^庐, Allmand^庐, Billy Goat^庐, Murray^庐, Branco^庐 and Victa^庐 brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, visit 鈥嬧�� 鈥媋nd 鈥�.